colortheworldlipsticks reviews and complaints: legit or scam?


What is Color The World Lipsticks?

Color The World Lipsticks is an independent, cruelty-free lipstick company based in Ohio that manufactures and sells hand-crafted vegan lip colors. Founded in 2015, Color The World was created with the goal of empowering women and giving back through their products and business model.

For every lipstick sold, the company donates $1 to charity. To date, they have donated over $100,000 to organizations supporting women’s health, education, and empowerment globally. Their lipsticks retail for $18 each and come in a variety of matte, satin, and sheer shades.

Color The World prides itself on using only clean, natural ingredients in their formulas. The lipsticks are soy-free, paraben-free, sulfate-free, petrolatum-free, and GMO-free. They contain nourishing ingredients like shea butter, cocoa butter, coconut oil, and vitamin E for moisturization.

With their eco-friendly packaging, social mission, and commitment to natural beauty free from toxins, Color The World Lipsticks aims to set themselves apart in the crowded lipstick market. But how do their products actually perform? Let’s explore what customer reviews reveal.

Color The World Lipsticks Reviews

Looking at review sites like, where users can leave star ratings and detailed feedback, Color The World Lipsticks gets mixed reviews from customers:

  • positives note the cruelty-free, natural formulas that feel moisturizing on lips. Shades are described as vibrant. Customers like supporting the philanthropic mission.

  • negatives often focus on lackluster pigmentation, wearing away within a few hours, and difficulty applying without feathering outside lip lines. Some find the shades patchy.

  • on specifically, they hold an average 1.9 out of 5 stars from over 100 reviews to date. The majority are 2-3 star ratings.

Reviews on the Color The World website itself tend to be more positive, likely since customers must purchase the product first to leave feedback there. On platforms like Youtube as well, influencer reviews are usually favorable.

But independent review sites hosting anonymous testimonials provide a more balanced view of actual consumer experiences – both positive and negative. TheFormula, on the whole, appears somewhat hit or miss based on overall reception.

BBB Complaints Against Color The World

The Better Business Bureau (BBB) keeps records of customer complaints filed against businesses and their responses. Looking at Color The World’s BBB profile reveals 3 complaints closed in the last 3 years:

  • One consumer complained about a cracked lipstick arriving broken after swapping shades. Color The World promptly sent a replacement.

  • Another said lipsticks from the “Boomer Gals” line were hard to apply and stained orange all day instead of the advertised sheer wash of color. No response is noted from the company.

  • A third complaint involved slow shipping and lack of responses to emails/calls about an order issue. BBB appears to have mediated this to a resolution.

Color The World maintains a B rating overall from BBB due to these limited complaints. Still, negative reviews do point to potential inconsistencies between advertised performance claims and actual user experiences with some lipstick lines or shades.

Additional Customer Complaints

Conducting wider research turns up a few other complaints posted outside the BBB:

  • On Facebook in 2021, a user commented their order never arrived despite multiple emails/calls left unanswered for over 3 months.

  • A Reddit thread from 2020 discussed patches, feathering issues, and disappointment versus initial influence hype about the brand.

  • Instagram comments under recent posts call out patchiness, going on cakey, and formulas not holding up compared to other indies at similar price points.

While these isolated complaints should be taken in fuller context against the larger number of satisfied buyers as well, they hint at potential areas of improvement – especially when it comes to customer service responsiveness to issues. Quality variances could reflect growing pains of an expanding small company too.

In summary, reception of Color The World Lipsticks is mixed depending on individual experiences. Positives relate to values while negatives center around performance inconsistencies for some. Let’s explore factors that could impact overall reviews.

Factors Affecting Color The World Reviews

When analyzing any brand’s reviews, it’s important to consider context that may influence subjective opinions:

  • Formulas could vary batch to batch as a small company scales up production over time. Early vs recent products may perform differently.

  • Personal factors like individual lip types, hydration levels, application techniques used affect results more than reviews alone suggest.

  • Influencers promoting hype may set unrealistic standards versus average customer experiences. Long-term wear differs from one-time online demos.

  • Complaints tend to be louder than compliments online, skewing perception. The customer service experience also impacts willingness to provide unbiased feedback.

  • Social mission-driven brands face higher scrutiny since values-based buyers hold them to elevated standards on quality,parency, etc.

So while criticisms have merit, an overall picture requires weighing review averages against manufacturing nuances and individual interpretation factors as well. No formula pleases all lips equally, and goals of accessibility come with inevitable quality tradeoffs too at the entry price.

Looking at brand response and product reformulation history over the long run also provides a fuller perspective on a company’s commitment beyond snapshots online feedback alone depicts.

Does Color The World warrant criticism at times? Absolutely – as all brands do. But balanced context shows they also strive to give more beyond cosmetics through an ethical business model.

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