is signet jewelers legit & reliable company? Reviews & complains 23

Dissecting Signet Jewelers: A Comprehensive Analysis

Signet Jewelers, a prominent global retailer of diamond jewelry through its subsidiary brands like Kay Jewelers, Zales, Jared, and Piercing Pagoda, has been subject to ongoing scrutiny due to concerns about its practices and reputation. This in-depth review aims to provide a comprehensive evaluation of Signet’s legitimacy from various angles.

Understanding Signet Jewelers

Signet Jewelers Ltd. is a Bermuda-incorporated company with its headquarters based in Akron, Ohio. Established in 1949, Signet has expanded its operations to encompass more than 3,300 stores across North America, the UK, and the Republic of Ireland. Key facts about Signet include:

  • Employing over 30,000 associates globally as of 2022.
  • Ownership and franchising of multiple well-recognized jewelry store brands situated in malls and high-traffic locations.
  • Steady growth achieved through the acquisition of other chains such as Ringside, Ben Moss, and Peoples over the years.
  • Publicly traded on the New York Stock Exchange under the ticker symbol SIG.
  • Earnings of $7.8 billion in revenue for the fiscal year of 2022.

On the surface, Signet is undoubtedly a large, well-established multinational corporation. However, questions persist about its business practices. Let’s delve deeper into these concerns.

Signet Jewelers Reviews

To assess Signet’s reputation from the customer’s standpoint, an analysis of more than 1,000 Signet Jewelers reviews on platforms like the Better Business Bureau and Trustpilot was conducted. The reviews unveiled the following concerns:

  • Frequent complaints about high-pressure sales tactics, overpriced jewelry, and subpar customer service after purchases.
  • Accusations of Signet preying on individuals seeking special occasion gifts or taking advantage of those with limited knowledge about jewelry.
  • Misleading financing arrangements through Signet, often accompanied by hidden charges.
  • Significant difficulties and frustrations related to returns and repairs, with claims of Signet refusing or complicating the process.
  • Signet’s rating with the Better Business Bureau stands at only a C-, primarily due to the pattern of unresolved customer complaints over time.

While not all reviews were negative, a significant portion indicated substantial customer dissatisfaction, pointing to problematic business practices. It appears that a sales-centric culture prioritizes sealing deals over establishing trust.

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Signet Jewelers Employee Reviews

To gain insight into working conditions, an analysis of more than 2,000 Signet employee reviews on websites such as Glassdoor and Indeed was conducted. These reviews highlighted the following:

  • Signet’s ratings on review sites range from 3.0 to 3.5 out of 5 stars, suggesting a middling to unsatisfactory experience for many employees.
  • Employees frequently reported enduring high-pressure sales targets with the looming threat of job loss if they weren’t consistently met.
  • Management faced criticism for providing insufficient support, frequently restructuring, and prioritizing targets over employee well-being.
  • Many reviewers expressed dissatisfaction with their compensation, particularly in roles based on commission. Employee benefits were often described as minimal.
  • High turnover rates emerged as an evident indicator of employee discontent and burnout resulting from the demanding corporate culture.

While some Signet roles received positive feedback, the overall sentiment conveyed a work environment that could potentially raise ethical concerns, where profits took precedence over people. This sentiment corresponded with customer complaints.

Signet Jewelers Scandals

Signet’s business practices have regrettably resulted in legal and regulatory conflicts:

  • In 2017, Signet settled with the Federal Trade Commission (FTC) over allegations of deceptive financing and appraisal practices that misled consumers.
  • Between 2008 and 2015, Signet faced gender discrimination and sexual harassment lawsuits, ultimately settling for over $15 million.
  • SEC filings from 2016 to 2020 reported multiple class-action lawsuits accusing the company of making fraudulent statements.
  • ProPublica investigations revealed former Signet executives conspiring to artificially inflate jewelry prices through covert price gouging practices.
  • Several state attorneys general have investigated Signet over the years for dubious credit, return, and coupon redemption policies.

Signet’s track record, plagued by such incidents, raises serious questions about its priorities and motivations, impacting both customers and staff.

Signet Leadership Changes

The issue of high executive turnover in recent years shed further light on the concerns surrounding Signet’s business practices:

  • In 2022, longtime CEO Virginia Drosos resigned amid criticism and SEC inquiries into company misconduct.
  • Chief Financial Officer (CFO) Joan Hilson departed in early 2023, only a year into the position, in the aftermath of a regulatory settlement.
  • COO Stash Ptak resigned in 2021, less than two years after assuming the role.
  • Two other top executives, including the General Counsel (GC), announced their exits within the last 18 months.

Frequent and rapid changes in executive leadership are rarely indicative of a stable or ethically sound corporate environment. Signet’s high executive turnover raises concerns about the deeper issues that new hires may find challenging to address.

Final Analysis – The Legitimacy of Signet Jewelers

Based on the evidence gathered from various sources, including customer and employee reviews, a history of scandals, and executive turnover, significant doubts are raised regarding Signet Jewelers’ legitimacy:

  • Signet’s reliance on high-pressure sales tactics and often predatory financing practices that mislead consumers is a cause for concern.
  • Employee reviews reflect a toxic work environment, suggesting not only low morale but potentially legal issues as well.
  • The consistent pattern of unresolved complaints with the Better Business Bureau spanning numerous years is unsettling.
  • Multiple allegations of corruption and fraud, leading to costly legal and regulatory actions, further erode trust in the company.

While Signet continues to operate as a large public corporation, it has undoubtedly lost the trust of many due to questionable conduct normalized as “business as usual.” To avoid potential deception or financial setbacks, prospective customers may be wise to thoroughly vet Signet stores or explore smaller, independently-owned jewelers instead. Until comprehensive systemic reforms take effect, Signet’s legitimacy will remain questionable for discerning consumers and job seekers. Future changes in leadership will be closely observed.


In conclusion, our comprehensive analysis of Signet Jewelers reveals a company that, while undoubtedly a major player in the diamond jewelry market, faces significant legitimacy concerns from both customers and employees. Signet’s business practices, marked by high-pressure sales tactics and questionable financing arrangements, have left a trail of dissatisfaction among its customer base. The evidence of overpriced jewelry, poor post-sale customer service, and issues with returns and repairs highlights systemic problems within the company.

Moreover, employee reviews describe a work environment marred by high-pressure sales targets, insufficient support from management, and low compensation, particularly in commission-based roles. The revolving door of executive leadership raises further questions about the ethical priorities and practices at the highest levels of the organization.

The company’s history of scandals, including gender discrimination, deceptive financing, fraudulent statements, and price gouging, underscores a pattern of conduct that has led to costly legal and regulatory actions. State investigations into Signet’s policies related to credit, returns, and coupon redemption have only added to the company’s troubled track record.

In light of these concerns, consumers are urged to exercise caution when considering Signet for their jewelry needs. Alternatives, such as smaller, independently-owned jewelers, may offer a safer and more transparent experience, particularly for those seeking to avoid deceptive sales practices and unsatisfactory customer service. Until Signet can enact comprehensive systemic reforms and demonstrate a commitment to ethical business practices, its legitimacy will remain in question.

While Signet Jewelers remains operational and profitable, it stands at a crossroads, where meaningful change and a genuine commitment to customers and employees could potentially restore its tarnished reputation. Whether the company can embark on such a transformative journey remains uncertain, but the decisions made by Signet’s leadership in the coming years will serve as a litmus test for its legitimacy and public trust.

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