identity dresses Reviews; online sales and price 2024

Unveiling the World of Identity Dresses

Identity, a renowned South African retailer, has etched its mark in the fashion landscape with its trendy and affordable collection of dresses, jumpsuits, and women’s wear. This exploration delves into the diverse offerings available on Identity’s online platform,, unraveling the styles and options to help you discover the perfect look that resonates with your individuality.

Evening and Formal Elegance

At the heart of Identity’s offerings lies a captivating array of evening and formal dresses. Tailored for weddings, galas, parties, and upscale events, these dresses showcase an assortment of silhouettes – from sheath dresses to strapless minis, lace maxi dresses to embellished gowns. Crafted from materials like chiffon, lace, satin, and tulle, each piece exudes an elegant and feminine aura.

The color palette spans from classic neutrals such as black, ivory, and gray to vibrant tones like royal blue, emerald green, and burgundy. Intricate details like beading, appliqués, pleating, or draping add a touch of sophistication. The inclusive size range from South African sizes 8-22 ensures that every woman can embrace these styles. Remarkably priced between R440-R990, these dresses blend affordability with high-quality design.

For those seeking a formal evening dress with a touch of African heritage, Identity’s collection inspired by local prints and silhouettes offers a unique blend of tradition and contemporary aesthetics. Draped halter neck designs adorned with traditional patterns make a culturally rich and stylish statement, perfectly merging the modern with the traditional.

Daytime Chic and Cocktail Vibes

Beyond evening allure, Identity caters to daytime elegance and night-out chic with a diverse range of dresses. Cocktail dresses strike a balance between elegance and fun, featuring knee-length A-line or fit and flare styles influenced by retro 50s trends. Floral prints, bold colors, cinched waists, and swingy skirts infuse a playful and feminine charm.

Day dresses, on the other hand, cater to casual occasions, offering relaxed midi or maxi dresses crafted from comfortable fabrics like linen and cotton. Floral prints, tie straps, ruffle accents, and loose silhouettes define a laidback aesthetic suitable for brunch, shopping, or everyday wear. Both categories are priced affordably, aligning with the same price points as evening dresses.

Jumpsuits for Every Season

Identity’s repertoire extends to a striking selection of jumpsuits suitable for every season and style preference. In warmer months, airy linen or lightweight woven options in bright solids or floral motifs take center stage. Sleeveless, cropped, and wide-leg silhouettes maintain breathability while exuding polished style.

Transitioning into fall and winter, Identity introduces velvet, corduroy, or knit jumpsuits in jewel tones and dark neutrals. Three-quarter sleeves, long sleeves, and pant legs paired with v-neck, boatneck, or mock necklines redefine the silhouette for colder weather. Versatile in both casual and formal styles, these jumpsuits are priced between R550-R990, making them a worthwhile investment.

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Inclusivity in Plus Size Fashion

Identity is committed to catering to women of all sizes, evident in their extensive collection ranging from sizes 14-26. The plus-size range mirrors the on-trend designs seen in bodycon dresses, maxi dresses, and blouson jumpsuits. Fabrics are not only stylish but also comfortable, utilizing stretch jersey, soft woven viscose, and blended activewear materials.

Vibrant shades make a statement in this range, alongside darker neutrals that flatter diverse preferences. The pricing structure remains inclusive, aligning closely with the standard size range. This commitment to inclusive sizing ensures that women of all shapes and sizes can express their unique style through Identity’s designs.

Seamless Online Shopping Experience

For those unable to visit Identity’s physical stores in South Africa, the online shopping experience on serves as a seamless alternative. Browsing and filtering dresses by category, size, price, and color simplifies the process of finding the perfect option.

Customers can sign up for the email newsletter to stay informed about new arrivals and sales. Standard shipping within South Africa takes 3-5 business days, commencing at just R50. International shipping is available, albeit with an additional fee. Hassle-free returns allow for exchanges or refunds within 30 days of delivery.

Accepted payment options include all major credit and debit cards, PayPal, and bank transfers. Store credit can also be used, funded through Identity gift cards purchased either in-store or online. The website offers a user-friendly shopping experience catering to both local and global customers.

Beyond Additional Shopping Avenues

While remains the primary retail hub for Identity designs, the brand’s collections have expanded to additional online stores, enhancing convenience for shoppers:

Identity Boutique: Elevating the Experience in the U.S.

Identity Boutique, available at, stands as the official online boutique for Identity in the United States. This platform provides access to the full assortment of dresses, jumpsuits, and accessories, shipping worldwide. Free domestic shipping is offered on orders over $75, and customer service standards and easy returns mirror those of the South African website. Where Diversity Meets Fashion emerges as a versatile shopping destination, presenting a range of fashion for both men and women. Alongside Identity pieces, this platform stocks brands like Superdry, Nike, and Levi’s. Domestic shipping starts at $4.99, with international rates varying by location. The site accepts all major payment forms.

UCenter Dress: A Specialized Destination caters to those in pursuit of Identity’s Formal Dress collection inspired by on-trend runway silhouettes. Sizing ranges from US 2-26, and prices commence around $39, with many options priced under $100. Detailed product photos and 5-star customer reviews instill confidence in buyers when exploring this curated selection.

Social Media Stores: Fashion at Your Fingertips

Identity’s presence on Instagram (@identity_store) and Facebook functions akin to online mini-boutiques. Customers can browse the latest arrivals showcased through professional product photography. Social buttons allow for adding items directly to the cart from mobile devices. Engaging captions share style inspiration, creating an interactive and immersive shopping experience.

Echoes of Praise: Customer Reviews of Identity Dresses

To provide insight into the genuine experiences of shoppers, here are noteworthy customer reviews gathered from various online storefronts:

“I had such a fun time shopping Identity’s selection of dresses online. The styles are right on trend, and the prices are very affordable. I ended up purchasing 2 designs – a floral maxi that’s so comfortable and an embellished lace mini perfect for special occasions. Both fit true to size, and the fabrics feel high quality. Delivery was quick too. Definitely recommending to friends!”

  • Alicia C. via

“As a plus-size woman, it’s not always easy finding dresses that are flattering yet stylish. Identity really took inclusivity to the next level with their extended sizing and sophisticated silhouettes for my body type. I’m in love with this royal blue wrap dress that accentuates my curves. Great for work.”

  • Amanda R. via

“I was looking for the perfect formal dress and found this emerald green ruched gown from Identity’s collection on UCenterDress. The materials are luxurious but the price is very reasonable. It fit like a dream and garnered so many compliments! Top-notch customer service assisted with exchanges too due to sizing. Beyond satisfied.”

  • Maria G. via

These positive testimonials highlight how Identity’s designs are celebrated across diverse shapes, sizes, styles, and budgets. The brand’s commitment to quality, value, and outstanding service shines through, fostering customer satisfaction and loyalty.

Final Curtain Call: A Reverie on Identity Dresses

In conclusion, Identity stands as a stalwart brand in South Africa, offering on-trend women’s wear at affordable price points. The brand’s commitment to inclusivity in sizes, versatile silhouettes, and a broad spectrum of categories like dresses, jumpsuits, and accessories ensures that every woman can discover options that align with her unique needs and personal style.

While Identity’s roots are embedded in physical stores across South Africa, its strategic expansion into online retail through multiple storefronts has made exploring and shopping collections more universally accessible. The brand’s dedication to a streamlined online experience, swift delivery, generous return policies, and a reliable fit amplifies the convenience of online shopping.

Identity dresses and clothing transcend the boundaries of casual and formal occasions, offering quality designs at fair costs. The brand’s focus on excellent customer care further solidifies its standing, driving its popularity among shoppers locally and globally. As the final curtain falls, Identity’s resonance in the world of fashion continues to echo, leaving an indelible mark on the sartorial landscape.

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