smart plan selector legit or scam? Reviews & complains 2023



As healthcare in America undergoes profound changes, individuals and families find themselves in the midst of a complex landscape when it comes to selecting the right health insurance plans. In this ever-evolving environment, the role of benefits navigators and advice platforms has become increasingly prominent. One such platform that has garnered both interest and skepticism is Smart Plan Selector. In this comprehensive analysis, we will delve into the activities of Smart Plan Selector, evaluate reviews from both users and experts, compare it to alternative options, and determine whether it serves as a trustworthy and helpful resource or potentially poses a risk.

What is Smart Plan Selector?

Smart Plan Selector is an online platform that offers to guide consumers through the process of selecting the “best” health, dental, and Medicare plans, all at no cost. The key elements of this platform include:

  • Website: Smart Plan Selector directs users through an online questionnaire designed to assess eligibility and explore various insurance options.
  • Assistance: The platform claims to provide access to licensed specialists who are available to answer questions through phone, text, or website chat functions.
  • Recommendations: Smart Plan Selector purports to employ proprietary software to make recommendations for highly-rated insurance plans, tailored to each user’s individual profile.
  • Revenue Model: The platform’s business model relies on earning commissions from insurance carriers for new enrollments.

At first glance, the idea of connecting people with insurance plans that suit their needs seems like a valuable service. However, a critical question arises: Is the platform truly unbiased in its approach, given its financial incentives?

User Reviews and Expert Opinions

To gain a genuine understanding of Smart Plan Selector’s trustworthiness, we conducted an analysis of user reviews on platforms such as Trustpilot. The feedback we uncovered was varied:

  • Some users praised the platform for providing quick responses from representatives and for recommending plans that aligned with their stated needs and budget.
  • However, the majority of reviews presented a mixed or negative perspective. Users reported unreturned calls and emails, incorrect or misleading data being entered into the system, and the neglect of more suitable insurance options.

Additionally, healthcare experts have expressed doubts about the platform’s neutrality due to its financial ties. While the idea of providing consumer guidance is not inherently flawed, the financial incentives from commissions introduce inevitable conflicts of interest. This raises questions about whether the advice genuinely has the best interests of users in mind, or if it is primarily motivated by the interests of insurance companies.

Read is brand influence legit or scam? Brand influence review & complains 2023

Is my legit? my Reviews & complains 2023

pinoy peso review & complains 2023; is pinoy peso a legit loan?

is dt trading legit or scam? Dt trading Employees reviews 2023

Smart Plan Selector Legitimacy

Further research into Smart Plan Selector revealed several concerning details:

  • The platform lacks transparency in terms of what proprietary software or methodology is used to determine the “best” recommendations in comparison to other alternatives.
  • Contact information for the platform is obscured, with no physical address provided. Phone numbers connecting to representatives often result in long hold times.
  • Websites like Smart Plan Selector have attracted skepticism from scam reporting services and cyber intelligence firms.
  • It remains unclear what licensing or certifications customer support representatives hold, if any, raising questions about their qualifications.

While these red flags don’t necessarily constitute definitive proof of illicit activities, they do cast a shadow of doubt on the platform’s credibility. This lack of transparency and accountability runs counter to the principles of a trusted advisor and warrants scrutiny rather than blind faith in the platform’s promises.

ALSO READ:  is legit or scam? reviews and complaints

Alternative Assistance Options

Consumers have access to a range of alternative avenues for tailored guidance when it comes to healthcare selections, including:

  • State/Federal Marketplaces: Many states operate exchanges where licensed brokers provide unbiased individual counseling.
  • Local Insurance Agents: Reputable independent agents and companies offer personalized plan comparisons and enrollment services.
  • Non-Profit Navigators: Organizations like and provide calculators and consultations to address specific needs at little or no cost.
  • Healthcare Providers: Medical practices and hospitals frequently maintain relationships with representatives who directly assist established patients.

These alternative options prioritize transparency through in-person or auditable assistance, as opposed to the obscure online questionnaires motivated by third-party commissions alone.


Q1: What is Smart Plan Selector, and what services does it offer?

A: Smart Plan Selector is an online platform that claims to help users select the “best” health, dental, and Medicare plans based on individual needs and budget. It offers assistance through an online questionnaire, licensed specialists for answering questions, and proprietary software for making recommendations. The platform earns commissions from insurance carriers for new enrollments.

Q2: Are the recommendations provided by Smart Plan Selector truly unbiased?

A: The platform’s neutrality has been questioned due to its revenue model, which relies on commissions from insurance carriers. This financial incentive introduces potential conflicts of interest, raising concerns about whether the advice is entirely in the best interests of users.

Q3: What do user reviews and expert opinions reveal about Smart Plan Selector’s reliability?

A: User reviews are mixed, with some users praising quick responses and suitable plan recommendations, while others have reported unreturned calls/emails, incorrect data entry, and neglect of better options. Healthcare experts have expressed doubts about the platform’s neutrality due to its financial ties.

Q4: Does Smart Plan Selector provide transparency in its operations and methodology?

ALSO READ: Review | Is Legit or Scam?

A: The platform lacks transparency regarding the methodology used to determine “best” recommendations compared to alternatives. Contact information is obscured, and phone numbers often result in long hold times. Some skepticism has been raised about its trustworthiness by scam reporting services and cyber intelligence firms.

Q5: Are there alternative assistance options for healthcare selections?

A: Yes, consumers have access to several alternative avenues for tailored guidance in healthcare selections, including state/federal marketplaces with licensed brokers, local insurance agents offering personalized comparisons, non-profit navigators providing calculators and consultations, and healthcare providers that maintain relationships with representatives for direct assistance.

Q6: What is the recommended approach for making healthcare selections?

A: The blog post recommends that prudent consumers are better served through personalized advisor relationships that prioritize accountability, credentials, and an unwavering commitment to client interests above external influences. Transparency and accountability are considered essential for building trust in such matters.


In conclusion, this in-depth examination of Smart Plan Selector reveals a platform that appears to empower individuals in their healthcare selections, yet it raises legitimate concerns. These concerns revolve around the lack of transparency in their methodology, inconsistency in user reviews, and potential conflicts of interest that warrant caution.

Trusted options, available through established local and state advisors, provide a more reliable path to neutral guidance tailored to individual health profiles and financial constraints, without the ambiguous influence of third parties. In the end, prudent consumers are best served through personalized advisor relationships that demonstrate accountability, credentials, and an unwavering commitment to client interests above external influences. Transparency and accountability are the building blocks of trust, and they prevail over empty promises found online.


Be the first to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.