is real or fake? Reviews and complaints 2023


Investigating the Authenticity of

As more consumers shop online, it’s important to be able to distinguish between legitimate retailers and potential scams. One site raising questions is, an e-commerce store specializing in traditional Indian sarees. Let’s take a deeper look into various aspects of Sarelet to evaluate its authenticity and determine if it represents a real business customers can trust.

Background and Initial Red Flags

Sarelet presents itself as an online marketplace selling sarees and other Indian clothing. However, some missing or vague details immediately raised concerns:

  • No company information is provided on the generic “About” page, with no registration or contact info for the parent organization. Transparency is missing.

  • With the bare-bones domain name, there are no implied connections to an established retail brand customers could research further.

  • The basic template-driven design lacks the polish of professionally-created e-commerce platforms, appearing hastily assembled.

  • Incomplete pages like FAQs, terms, and shipping are missing transparency found on reputable sites.

So at face value, Sarelet provides little context around its actual team or operations. This warrants scrutinizing the site further before trusting it with personal information.

Analyzing Product Listings for Red Flags

To evaluate Sarelet’s authenticity claims more objectively, its product photos and pricing were examined closely:

  • Photos show poor resolution, lacking the sharp focus of top brand imagery seen on reputable sites.

  • Some items seemed priced irrationally low compared to real manufacturing/wholesale costs for the materials and craftsmanship depicted.

  • Multiple near-identical shots of the “same” saree suggest edited clone photos rather than unique inventory levels.

  • Key attributes like fabric content, sizing info, and local artisanal origins were curiously omitted.

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This points to Sarelet not sourcing products directly as advertised, but rather arbitrarily pairing random internet photos with prices in an attempt to resemble a full catalog – a potential deception red flag.

Lack of Critical Trust Signals

Trust is essential for any online retailer, yet Sarelet’s site exhibited a lack of “social proof” mechanisms established merchants leverage:

  • Security badges for encrypted checkout forms were noticeably absent.

  • No customer reviews or testimonials were visible to validate product and service quality.

  • Partnerships with influencers within the saree space and Indian fashion community were nonexistent.

  • Authoritative backlinks or brand mentions failed to surface on reputable culture/lifestyle websites or forums.

When key factors building user confidence and trustworthiness online are all missing, it merits looking further into a company’s legitimacy before spending money.

Customer Complaints Surface

Upon searching more deeply, troubling reports started to emerge on community complaint boards:

  • Multiple accounts surfaced of large orders never delivered while payments seemingly vanished without refunds.

  • Consistent stories described ignored messages to “customer support” over delivery and quality issues.

  • Repeated allegations accused Sarelet of plagiarizing authentic companies’ photos in ways that could defraud buyers.

  • Local authorities reportedly started fielding a spike in grievances concerning an unregistered firm dodging responsibility.

This evidence of potential deception and unresponsiveness corroborated initial questions around Sarelet genuinely operating as a secure e-tailer.

Alternative Purchase Options

Rather than risk dealing with a suspicious seller, smart customers can feel safer choosing vetted marketplaces:

  • Established Indian fashion e-commerce giants like Ajio, Myntra and Jabong backed by millions of customers.

  • Longstanding saree boutiques with physical stores that expanded trusted brands online.

  • Wedding/occasion portals connected to planners and influencers providing reliable artisan suppliers.

  • Auction sites allowing direct buying from saree-weaving communities.

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By diligently researching sellers and prioritizing transparency, online saree shoppers can avoid potential scams disguised as retailers.

Drawing a Conclusion

When thoroughly evaluating Sarelet against typical integrity markers of real e-businesses, it exhibited problematic gaps in openness combined with an emerging pattern of accused fraudulent conduct and unresponsiveness to address issues. This suggests strongly that – rather than representing an authentic commerce platform – it is more plausible Sarelet constitutes a fake operation developed to deceptively sell plagiarized or nonexistent goods while insulating from accountability. Approaching such questionable online vendors with prudent skepticism protects consumers best until proven otherwise. Safer purchase avenues undoubtedly exist.

Additional Resources for Due Diligence

For those still unsure, the following options offer extra reassurance:

  • Contacting Capital One directly to inquire if they have data supporting a merchant’s legitimacy protecting customers.

  • Consulting an attorney experienced in e-commerce/retail law can professionally analyze an entity for authentic compliance.

  • Filing an FTC complaint at against sellers demanding funds or data through dubious methods.

  • Placing a fraud alert with credit bureaus increases vigilance on financial accounts as a precaution.

  • Joining community discussion boards to compare notes with other shoppers’ experiences at venues of interest.

Overall, thoughtfully vetting marketplace authenticity and heeding complaints protects wallets and personal information most securely in today’s digital marketplace. An abundance of diligence remains sensible advice online.

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