is legit or scam? Reviews & complaints

An Introduction to is a Canadian online retailer that sells a wide range of health, beauty, and wellness products. As an online-only store, they aim to provide shoppers with affordable access to major brands. However, some questions surround in terms of their reliability, pricing, and customer service standards. In this comprehensive analysis, we will evaluate’s reputation by examining customer reviews, company policies, and broader industry context. at a Glance

  • Founded in 2009 and headquartered in Toronto, Ontario

  • Carries over 400+ brands across categories like supplements, makeup, skin care, health aids, and more

  • Offers free shipping on orders over $35 CAD within Canada

  • Website is easy to navigate and visually clean

  • Claims to provide “the best deals on vitamins, supplements and more”

On the surface, presents itself as a straightforward one-stop online shopping destination. But is this appearance of legitimacy backed up by their actual business practices? Let’s explore further.

Analyzing Customer Reviews

To gain real perspective on shopping with, their reviews from multiple third-party sites provide valuable insight:

  • Trustpilot – 2.2/5 stars based on 73 reviews

Feedback notes slow shipping, poor communication, and issues with order fulfillment/refunds.

  • SiteJabber – 2.99/5 stars from 162 reviews

Most common complaints involve delayed or lost packages and customer service responsiveness.

  • BBB – Unaccredited (D+ grade, 14 complaints in last 3 years)

Filings reference inaccurate order statuses, inability to return items, and general service dissatisfaction.

Broadly, reviews portray inconsistency that arises frustration. While some praise pricing, others recommend competitors for smoother shopping experiences. Mixed sentiment calls for deeper examination of internally.

Analyzing’s Policies and Operations

Responsible retailers emphasize transparency – how does measure up?

  • Clear return/exchange guidelines (14 days) but mixed reviews on execution

  • Contact details provided but response timeliness questioned by customers

  • No available company leadership bios or financial documentation published

  • Website displays professional design but lacking mobile optimization

  • Reliance on dropshipping raises logistical risk beyond company control

While not definitive red flags alone, looser standards here allude to potential shortcomings in reliability that reviews corroborate – warranting prudence from value-conscious customers.

Comparing to Peers in Canada

For full analysis, perspective from competitors illuminates:

  • Shoppers Drug Mart (SDM) – Bigger brand credibility, in-store/pickup options

  • iHerb – Vast selection, faster estimated delivery times on average

  • – Robust customer service, generous return windows satisfy most buyers

  • – Also well-established brand, loyalty programs enhance value

Other industry leaders set best-practice standards falls short of by many reviewer accounts in order fulfillment consistency and post-purchase support capabilities. This contextual comparison highlights room for improvement.

In Conclusion – Shop With Caution At

In summary, key concerns about’s legitimacy stem from:

  • Mixed to negative customer sentiment across review platforms

  • Inconsistencies in fulfillment, service and return execution

  • Lack of transparency on company basics, reliance on third party fulfillment

  • Subpar customer support experience for many compared to larger competitors

While pricing attracts buyers, wins no awards for reliability. Those seeking reassurance would be better sticking with established brands providing smoother e-commerce standards. remains an option, but caveat emptor – customer experiences necessitate prudent shopping here.

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