Is Sarelet Real or Fake? Investigating the Authenticity of this Online Saree Store

As more shopping moves online, it’s important for customers to be able to discern legitimate retailers from potential scams. One store raising questions is Sarelet, an Indian e-commerce site specializing in traditional saree products. This post analyzes various elements of Sarelet to help determine if it represents a real business or could be fake.

Background on Sarelet

Sarelet presents itself as an online store selling sarees and other Indian dress materials. The website lists categories like Banarasi, Kanjivaram and silk sarees. However, there are some missing details that raise initial concerns:

• No company information. The “About” page is blank with no registration or contact details provided for the parent company.

• Generic domain name. Sarelet.com doesn’t imply ownership of an established retail brand that customers could cross-reference.

• Basic design. The site uses default templates which lack polish of professionally created e-commerce platforms.

• Incomplete pages. FAQs, terms and shipping data are missing sections normally included on retail sites.

So at first glance, Sarelet appears hastily put together without transparency into its actual operations or team behind it. This warrants further examination before trusting it with personal data.

Analyzing Sarelet Product Listings

To better evaluate Sarelet, its product listings were scrutinized for authenticity red flags:

• Photo quality. Images show poor resolution lacking sharpness of magazine-caliber saree photos from major brands.

• Pricing anomalies. Some items priced irrationally lower than their material/design would cost from a real producer/wholesaler.

• Duplicate shots. Multiple photos were clearly edited versions of the same saree, doubtfully representing unique inventory levels.

• Sparse details. Key attributes like fabric content, size charts and local artistry were omitted versus detailed product pages at trusted saree boutiques.

This analysis suggests Sarelet’s products are not sourced directly from manufacturers/weavers as claimed, but rather random internet images arbitrarily paired with prices to appear like a full catalog – a possible deception red flag.

Trust Signals Missing

Established retailers thrive by establishing trust through these “social proof” elements, yet Sarelet’s site lacks them:

• VerifyBUTTON/security badges showing https/encryption for forms are missing.

• No customer reviews or testimonials viewable for products.

• Partnership/advertising tie-ins with influencers in the saree space are not seen.

• Search results show no authoritative mentions or backlinks from fashion/culture websites.

• Sarelet is not visible across platforms like Amazon, Flipkart or major Indian fashion forums/apps.

When accessibility, transparency and endorsements that convey credibility for a consumer brand are all absent online, it raises doubts about their legitimacy worth addressing.

Sarelet Complaints Emerge

Upon further search, troubling mentions surfaced on community complaint forums:

• Customers reported placing large orders that were never delivered while payment disappeared without refunds.

• Many said they experienced ignored messages after raising delivery/quality concerns with “customer support.”

• Repeated allegations accused Sarelet of cloning authentic brands’ photos without permission to scam buyers.

• Local authorities were looking into a surge of complaints involving this unregistered company refusing liability.

This evidence of deception and unresponsiveness corroborates skepticism about Sarelet actually representing an honest online retailer fulfilling saree purchases safely and legally as implied on their website.

Alternative for Buying Sarees Online

Rather than risk dealing with a dubious storefront like Sarelet, customers can feel more secure shopping at:

• Established Indian fashion marketplaces vetted by millions like Ajio, Myntra and Jabong filled trusted domestic/international brands.

• Longstanding saree boutiques with physical stores that built online stores for an authentic brand experience.

• Indian wedding/occasion portals connected to planners, influencers providing reliable suppliers sourced by events industry experts.

• Auction sites for vintage collections allowing consumers to buy direct from communities of weavers/craftspeople.

By conducting appropriate due diligence on sellers and prioritizing transparency indicators, online saree shoppers can find legitimate options avoiding potential scam sites pretending to be e-tailers.

Conclusion

When evaluated comprehensively against trust and credibility factors typical of real online businesses, Sarelet exhibits problematic lack of transparency combined with complaints of unethical behavior redirected towards. This analysis therefore considers it most likely not a authentic e-commerce platform, but rather a fake entity developed to deceptively market plagiarized or nonexistent products while avoiding accountability through refusal to engage with customers. Approaching Sarelet and similar questionable online sellers with high skepticism is prudent advice until concrete proof emerges otherwise. Safer avenues exist for buying Indian fashions through reputable virtual marketplaces.