is follow your legend legit? Reviews & complaints


An Introduction to Follow Your Legend

Follow Your Legend (FYL) is an online retailer that claims to donate a portion of profits to wildlife conservation. Shoppers can purchase bracelets, apparel, accessories and more while the company says they track animals and support sanctuaries. However, many question if FYL is truly ethical or just another profit-driven dropshipping scam. In this analysis, we explore FYL’s operations, policies, and reviews to determine their legitimacy.

FYL’s Stated Mission and Products

  • FYL sells over 50 products featuring various animal themes like turtles, sharks, elephants.

  • Customers are told purchases help track animals or support ethical sanctuaries globally.

  • Top-selling items are silicone bracelets ranging from $5-15 each allegedly containing GPS trackers.

  • Apparel, hats, mugs and bags also feature animals with FYL’s “Follow Your Legend” motto.

At face value, FYL taps into ethical fashion and conservation enthusiasts. But do their claims and practices actually back up this environmentally-driven message? A deeper look is needed.

Analyzing FYL’s Charitable Claims

FYL asserts up to 20% of profits go to organizations like the World Wildlife Fund (WWF). However, their website provides minimal transparency:

  • No detailed breakdown of charities supported or amounts donated annually disclosed.

  • Reviews suggest donations constitute a small fraction of profits at best.

  • Customers report lack of clarity on how bracelets actually aid tracking specific animals as advertised.

Without open financial reporting, it’s impossible to verify FYL’s impact. While conservation is a worthy cause, profit motives could overshadow good intentions here.

Examining FYL Customer Reviews

To gain insight from real experiences, it’s essential to analyze reviews from platforms like:

Trustpilot – 2/5 Stars

Mixed reviews note slow/no deliveries, poor quality items, difficulties contacting support over issues. Some praise donations but many call it a scam.


Widespread warnings of non-fulfillment, zero transparency on tracking claims. Customers convinced it’s a dropshipping scheme versus an authentic operation.

BBB – F Rating

Over 150 complaints filed about lack of responses to refund requests after purchasing allegedly to help wildlife.

Other Aggregators

Complaints of credit card theft, inability to prove donation amounts/causes, basic website flaws raise skepticism.

Customer sentiment paints a consistent picture – FYL sells an ethical image while falling severely short on promises through unaccountable practices harming buyers.

Analyzing FYL’s Digital Operations

Legitimate companies welcome transparency. How does FYL measure up?

  • Website provides no leadership team bios or owner identities

  • Contact info lists no registered office address despite global outreach

  • Registration hides owners, incorporated through anonymous proxy service

  • Presence relies primarily on influencer marketing through hashtags

  • Website shows signs of being outsourced with errors, no SM/app integration

This pattern of Facelessness contradicts consumer protection standards and charitable mandates for accountability – red flags of a profit-driven facade lacking substance.

FYL’s Business Model – Cause For Concern?

Looking holistically, several inconsistencies emerge:

  • No open financial reporting documents donations as promised

  • Heavily reliant on Facebook ads and social proof campaigns

  • No evidence tracking claims are legitimate versus false advertising

  • Solely dropships cheap products from random suppliers overseas

  • Offers no customer service beyond limited social media responses

While supporting good causes, legitimate firms welcome oversight. FYL’s highly opaque approach exploits ethical shopping for profit through deception more than donations. Their model may not align with real wildlife protection.

In Summary – Approach FYL With Caution

Weighing all information exposes serious questions around FYL’s legitimacy and priorities:

  • Reviews report widespread fulfillment issues and harmed customers

  • Opaque structure and lack of transparency distance them from charities

  • Marketing exploits good intentions while skirting donation accountability

  • Model designed for quick dropshipped sales versus sustainable impact

  • Consumer harm tolerated to maintain profitable facade of virtue

While hoping the best, factual analysis casts heavy doubt. If true intentions exist, FYL must reform through transparency to both earn trust and guarantee donor satisfaction over empty claims. As is, avoid engaging until legitimate proof surfaces. Customers and charities deserve responsible stewardship over insincere leveraging of ethical shopping.

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