Table of Contents
Introduction
In the world of online marketing and search engine optimization (SEO) services, trust and credibility are paramount. Unfortunately, there are instances where businesses emerge with questionable practices, leaving customers skeptical and concerned about their legitimacy. One such company that has raised eyebrows and garnered a reputation for being untrustworthy is Blue Rocket SEO. In 2018, the Better Business Bureau (BBB) launched an investigation into the company after receiving multiple complaints, shedding light on the suspicious activities and practices associated with Blue Rocket SEO.
The BBB Investigation and Customer Complaints
The BBB investigation was triggered by a series of complaints lodged against Blue Rocket SEO. Many individuals reported receiving faxed invoices from the company, claiming that they owed $95.87 for SEO services provided by Blue Rocket SEO. The alarming aspect was that these individuals stated they had never hired or contracted the company for such services in the first place. In their attempts to rectify the situation, customers tried contacting Blue Rocket SEO, only to encounter automated messages redirecting them to an email address. Leaving messages or speaking to a live representative proved to be an exercise in futility.
The Verification Process and Address Discrepancies
BBB took proactive steps to delve deeper into the matter. One key aspect they sought to verify was the physical location of Blue Rocket SEO. However, when attempting to confirm the company’s corporate registration with the Texas Secretary of State, they hit a roadblock. The listed address in Houston, TX turned out to be a post office box rather than a physical office space. Such discrepancies in the company’s address raised further doubts about the authenticity and trustworthiness of Blue Rocket SEO.
Blue Rocket SEO’s Response: Explanation or Excuse?
In response to the mounting complaints and BBB’s investigation, Blue Rocket SEO provided an explanation on March 4, 2018. They claimed that during the transition from a manual back-office process to an automated ERP/Billing system called Microsoft Dynamics AX, a mix-up occurred. Blue Rocket SEO stated that their list of purchased leads from a third-party vendor got entangled with their list of actual clients. Consequently, the new ERP system generated invoices for these leads, resulting in approximately 50 erroneous invoices.
According to Blue Rocket SEO, they proactively reached out to each company and organization involved, acknowledging the mistake and assuring them that no charges were due as no services were rendered. They expressed regret for the inconvenience caused and emphasized their commitment to rectifying the issue. However, despite this response, doubts persist among those who have encountered Blue Rocket SEO’s suspicious practices.
Implications and Cautionary Measures
The implications of encountering an untrustworthy business like Blue Rocket SEO can be far-reaching. Customers may unwittingly pay for services they never received, leading to financial losses and frustration. To safeguard against falling victim to scams or untrustworthy practices, it is crucial for individuals to exercise caution and conduct thorough research before engaging with any company. This includes verifying the legitimacy of a business, checking customer reviews and ratings, seeking referrals, and contacting reliable industry organizations like the BBB to inquire about a company’s reputation.
By remaining vigilant and informed, individuals can protect themselves and make informed decisions in the realm of online marketing and SEO services. The unfortunate presence of untrustworthy businesses like Blue Rocket SEO serves as a reminder to be diligent and discerning in choosing reliable partners for online marketing endeavors.
summary
Blue Rocket SEO has garnered a reputation of being an untrustworthy business. This perception stems from an investigation initiated by the Better Business Bureau (BBB) in 2018, prompted by numerous complaints received against Blue Rocket SEO. The complainants alleged that they received faxed invoices from the company, indicating a payment of $95.87 for search engine optimization (SEO) services that they claim they never requested or hired the company to perform.
The dissatisfied customers further reported their attempts to contact Blue Rocket SEO, only to be directed to an email address through an automated message. Leaving messages or speaking to a live representative proved to be impossible, as confirmed by BBB’s own experience when they called the company. These circumstances raised suspicions about the legitimacy and trustworthiness of Blue Rocket SEO’s operations.
BBB took further action by reaching out to Blue Rocket SEO via email in order to obtain more information about their services and verify their physical location. However, the attempt to confirm the company’s corporate registration with the Texas Secretary of State was unsuccessful. The listed address in Houston, TX turned out to be a post office box instead of a physical location, adding to the concerns surrounding the company’s credibility.
In response to the mounting complaints, Blue Rocket SEO provided an explanation on March 4, 2018. They claimed that during the transition from a manual back-office process to an automated ERP/Billing system called Microsoft Dynamics AX, their list of purchased leads from a third-party vendor got mixed up with their list of actual clients. As a result, the new ERP system generated invoices for these leads, resulting in approximately 50 erroneous invoices. Blue Rocket SEO asserted that they reached out to every company and organization involved, explaining the situation and assuring them that no charge was due since no services were rendered.
However, skepticism remains regarding the authenticity of Blue Rocket SEO’s response. Doubts persist as to whether this explanation is merely an excuse, and whether other individuals will continue to receive faxed invoices from the company. The unfortunate consequence is that some unsuspecting recipients may end up paying for a service they never received.
It is crucial for individuals to exercise caution and thoroughly research any company before engaging in business or making payments. Verifying the legitimacy of a business, checking customer reviews and ratings, and seeking referrals can help protect against falling victim to scams or untrustworthy practices. Awareness of such situations allows individuals to make informed decisions and avoid potential financial losses or other adverse consequences.
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