Supie reviews: negative reviews by customers

What is Supie?

Supie is a digital-only supermarket that aims to provide a more sustainable, convenient, and affordable way for New Zealanders to do their grocery shopping. Launched in 2021, Supie eliminates the need for physical stores and instead offers an online platform where customers can order groceries and have them delivered to their doorstep.

How does supie works?

Supie is an online-only supermarket in New Zealand that aims to offer a better and fairer way for people to do their grocery shopping. It cuts costs, reduces waste, and ensures customers and local food producers get a better deal by removing the middle man and brick-and-mortar stores. Customers can browse for products and filter them based on their dietary requirements and values. Once the cart is filled, customers can select a delivery slot within the next 10 days. Supie’s packaging is recyclable, and it offers reusable insulated boxes with credit to the account. In terms of choice, Supie is generally comparable to other major supermarkets in New Zealand, with a substantial range of smaller brands, especially local ones. It also offers a range of eco-friendly and sustainable products. In a price comparison with New World, Countdown, and Farro, Supie proved to be the cheapest option for more items than any of its competitors.

Shopping on Supie

Shopping on Supie is done entirely online, with customers browsing and selecting items through the website. The website has a range of categories that customers can explore, including fruit and vegetables, pantry items, beverages, and more. Customers can also use the search bar to find specific items.

One of the standout features of Supie is its ability to filter products based on dietary requirements and values. For example, customers can filter by gluten-free, vegan, dairy-free, organic, fair trade, and many more. This makes it easier for customers to find products that align with their values and dietary needs.

Delivery

Once customers have finished shopping, they can select a delivery slot that suits them. Supie offers a range of delivery slots over the next 10 days, giving customers flexibility when it comes to receiving their orders.

Supie uses recyclable packaging for all orders, including cardboard boxes and shredded cardboard wraps for fragile items. For chilled and frozen items, Supie uses insulated boxes with eCryO tiles to keep the items at the right temperature. Customers can return the eCryO tiles to Supie to be reused, and Supie rewards them with account credit.

Customer Service

Supie has a customer service team that can be contacted through the website’s chat tool. Customers can use this tool to ask questions, provide feedback, or report any issues with their orders. Supie’s customer service team aims to respond to queries promptly and resolve any issues as quickly as possible.

Product Range

Supie has a comprehensive product range that includes all the major brands you would expect from a supermarket. However, Supie also has a substantial range of smaller brands, especially those that are New Zealand-based. This includes brands that focus on sustainability and ethical practices, such as will&able, If You Care, ecostore, and Reform.

Price Comparison

Price is always a consideration when it comes to grocery shopping, and Supie aims to provide competitive pricing compared to traditional supermarkets. To test this, a price comparison was conducted for 30 everyday items available at Supie, New World, Countdown, and Farro. In this comparison, Supie proved to be the cheapest option for the most items, with New World coming in second.

Availability

Initially, Supie was only available to customers in Auckland, but it has since expanded to include customers across New Zealand through The Market. However, customers who order through The Market may miss out on some of Supie’s benefits. Supie aims to open up its full service to all Kiwis through its website soon.

supie reviews

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Supie is a relatively new player in the New Zealand grocery market, having launched in 2021. Despite being a newcomer, it has already garnered a significant following, with many customers praising its unique approach to online grocery shopping.

One of the most significant advantages of Supie is its commitment to reducing waste and providing a more sustainable and eco-friendly shopping experience. Many customers appreciate the use of recyclable and compostable packaging, as well as the company’s efforts to source products from environmentally conscious brands.

In addition to its eco-friendly approach, Supie has also received high marks for its user-friendly website and intuitive filter system. Customers can easily filter products based on their dietary needs, making it a convenient option for those with specific food requirements.

Another standout feature of Supie is its pricing, with many customers noting that the online supermarket offers competitive prices compared to traditional brick-and-mortar stores. In a recent comparison of prices between Supie, New World, Countdown, and Farro, Supie was found to be the cheapest option for ten out of thirty everyday items.

Delivery is another area where Supie has received positive feedback from customers. Many appreciate the convenience of being able to choose a delivery slot that works for them, as well as the use of eCryO tiles to keep chilled and frozen items at the right temperature during transit. Supie’s customer service has also been praised for being responsive and helpful in resolving any issues that may arise.

Of course, as with any company, Supie has received some negative feedback from customers as well. Some have reported issues with missing or incorrect items in their orders, while others have experienced delays in delivery. However, these negative reviews are far outnumbered by positive ones, and Supie has demonstrated a willingness to address any issues that arise.

Overall, Supie has received high marks from customers for its commitment to sustainability, user-friendly website, competitive pricing, and convenient delivery options. As it continues to expand its reach across New Zealand, it will be interesting to see how Supie continues to innovate and improve the online grocery shopping experience.

Conclusion

Supie is a promising addition to the online supermarket landscape in New Zealand, offering a range of features that set it apart from traditional supermarkets. Its focus on sustainability, affordability, and convenience, along with its comprehensive product range and customer service, make it a compelling option for customers looking to shop online.

Final thought

In conclusion, Supie is a digital supermarket that aims to offer a fairer and more sustainable way for New Zealanders to do their grocery shopping. By eliminating the middleman and operating exclusively online, Supie is able to cut costs, reduce waste, and ensure both customers and local food producers get a better deal. Their unique filter function allows customers to browse products that fit their dietary requirements and values, making the shopping experience more convenient and personalized.

While Supie is still relatively new to the market, it has already made a positive impact on the way Kiwis think about their grocery shopping habits. Its commitment to sustainability and fair pricing has garnered attention, and its ability to offer a wide range of products, including smaller and locally-based brands, sets it apart from its competitors.

Although there is room for improvement, such as providing more transparent information about product availability, Supie’s focus on convenience, affordability, and sustainability makes it a compelling option for anyone looking to make more mindful choices when it comes to their grocery shopping. With plans to expand nationwide, it will be interesting to see how Supie continues to evolve and shape the future of grocery shopping in New Zealand.

Summary

Supie is an online-only supermarket that aims to revolutionize the way New Zealanders do their grocery shopping. Founded in 2021, Supie has quickly gained popularity among Kiwis who are looking for a better, more sustainable, and more affordable way to buy groceries.

Supie’s mission is to provide a fairer and better way for Kiwis to shop for groceries. It aims to reduce waste, cut costs, and ensure that both customers and New Zealand food producers get a better deal. One of the ways it does this is by cutting out the middle man and removing the need for brick-and-mortar stores.

As a digital supermarket, all shopping is done online with Supie. The Supie.co.nz website allows customers to browse products in different categories, including fruit and veg, pantry, beverages, and more. Customers can also use the search bar to find specific products.

What sets Supie apart from other online supermarkets is the ability to filter products by dietary requirements or values. Customers can choose to view only products that are gluten-free, vegan, vegetarian, dairy-free, preservative-free, no added sugar, plant-based, soy-free, lactose-free, paleo, keto, nut-free, and more. Similarly, customers can choose to view only products that are NZ-made, organic, GMO-free, recyclable, cruelty-free, palm oil-free, compostable, free-range, fair trade, halal, kosher, and more.

Supie offers a range of delivery slots that are available over the next 10 days, so customers can select the time and day that works best for them. All packaging used by Supie is recyclable, including the cardboard boxes and shredded cardboard wraps used to secure fragile items like glass containers. Supie also uses insulated boxes and ‘eCryO’ tiles to keep cold and frozen food at the right temperature during transit. These tiles can be returned to Supie and used again, and customers receive credit to their account when they are returned.

In terms of product range and choice, Supie is comparable to traditional supermarkets like New World and Countdown. Supie has all the major brands you might expect, as well as a substantial range of smaller, New Zealand-based brands. Supie also offers a wide range of eco-friendly and sustainable products, including products from ethically and sustainability-minded brands like will&able, If You Care, ecostore, Reform, and many others.

Supie is also very competitively priced, often offering cheaper prices than traditional supermarkets. In a recent price comparison, Supie was the cheapest option for more items than any of its competitors, including New World, Countdown, and Farro.

Overall, Supie is a great option for Kiwis who are looking for a more sustainable, more affordable, and more convenient way to buy groceries. Supie’s online-only model allows it to keep costs low and offer competitive prices, while its focus on eco-friendly and sustainable products is a great way for customers to reduce their environmental impact. With its wide range of products and convenient delivery options, Supie is a great choice for anyone who wants to make their grocery shopping experience easier and more enjoyable.